We’re the WINK Group.

We dare to innovate, to imagine, and re-imagine because business, and life as we know it, changes in the blink of an eye.

WE DELIVER CREATIVE IDEAS AND RAPID INNOVATION IN THE BLINK OF AN EYE.

WHO ARE WE SERVING?

We work primarily with the food and beverage industry with a focus on nutrition and agribusiness creating innovative and wonderfully engaging product, packaging and promotional concepts.

WHO ARE WE? AND WHAT DO WE DO?

How we do that makes us a little unique. In an age when customers hunger for new and heightened value experiences, we marry industry wisdom with both digital and analog concepts to create playful, and often sensorial marketing solutions that engage customers in new ways. But it’s not just our thinking that makes us unique. Unlike other agencies, we can also serve as a “connector” to resources and suppliers who can help you turn those ideas into market realities.

Importantly, we’re a tight group of experienced individuals who are expert in our respective fields. We’re all about enhancing bottom-line cash flow and accelerating top line growth for our clients.

We’re also about making the process fun. Because life is short, and great things happen when work feels like play.

WHAT IS THE VALUE WE BRING?

When marketing managers are under the gun to deliver real and measurable results, we bring ‘next generation thinking’ that goes beyond a purely digital world. We work to marry human insight with industry innovation to connect the physical with the digital to create remarkable (often playful and sensorial) product, packaging and promotional experiences in the real world.

We always ‘work in pencil before going to pen’. We’re big believers in A/B testing and test market trials. And utilize trend reports and consumer research to validate and sharpen ideas.

HOW ARE WE ABLE TO DELIVER THE VALUE PROPOSITION?

The talent we’ve assembled, in a lean environment, means you get ‘the best for less’ to deliver your ROI. As they say in the food and beverage world,
“no additives.”

And…with our product offerings, we believe in a “Pay for Performance” partnership; with lower than the average project fees and above average percentage of sales when a concept becomes a marketplace reality.

WHY DO WE DO WHAT WE DO?

Because we believe innovation –– across all parts of a business or brand ––
will feed the profitability of our clients.

One more thing; we’re about making the process Fun!
Great things happen when work feels like Play!

Let's create something great together.